Path 1
The Google search
Your customer types in what they need and compares the first results.
Agency for SEO, AI visibility and web design
Visibility you can prove.
Nordkernwerk plans and manages websites, search engine optimisation and AI visibility for mid-sized companies. You see in advance what we check, what we implement and how you can measure the result.
- A written assessment instead of a sales pitch
- The scope of work is fixed before we start
- You keep all accounts and data
Visible onGoogleChatGPTPerplexityGeminiBing
Request a project
- No bought links
- Written scope of work
- One dedicated contact
- Reports you can understand
Platforms and tools we work with
All trademarks belong to their respective owners. Being listed here does not imply a partnership.
6services from one sourcefrom SEO to social media, bookable individually
5search and AI systems in viewGoogle, Bing, ChatGPT, Perplexity, Gemini
1dedicated contactfor assessment, proposal and ongoing support
0bought linksVisibility through content, technology and genuine mentions
Services
Six services, individually or from one source.
Each service has its own page covering scope, process and cost factors.
01
SEO Agency
Technology, content and links, so that your pages appear on Google for your customers' searches.
Learn more →02GEO Agency
So that ChatGPT, Perplexity and Google AI know your company, describe it correctly and cite it as a source.
Learn more →03Web Design Agency
Websites that load fast, are accessible and lead visitors to an enquiry.
Learn more →04WordPress Agency
Development, relaunch and maintenance on WordPress, with updates and backups.
Learn more →05Google Ads Agency
Campaigns for searches with purchase intent, with a transparent budget and clear reporting.
Learn more →06Social Media Agency
Editorial content and ads on the platforms your target group actually uses.
Learn more →The situation
Your customers now search in two places.
Anyone looking for a service provider, a product or a practice usually starts on Google. More and more often a second question follows, put to an AI.
Path 2
The question to the AI
Your customer asks ChatGPT, Perplexity or Gemini for a recommendation.
Both paths need the same four foundations.Get a free check
- 01Assessment
Where you stand today on Google and in AI answers.
- 02Content
Pages that answer customer questions directly.
- 03Technology
Loading time, structured data, crawler access.
- 04Mentions
Directories, partners and trade sources that confirm you.
Who we work for
Three client groups, one standard: you know beforehand what you will get.
The tasks differ, the process stays the same: assessment, plan, implementation, report.
Practices & law firmsBe found when patients and clients search in your city.
- Local SEO and Google Business Profile
- Pages that answer the typical questions
- Copy that respects advertising and professional rules
Trades & local businessesEnquiries from your region, without wasted reach.
- Location pages for your service area
- Google Ads for urgent searches
- A fast website for smartphones
B2B & industryMake complex services easy to understand.
- Content for long decision cycles
- Visibility in AI answers
- LinkedIn and Google Ads for specialist audiences
Web design & WordPress
Websites that load fast and lead to an enquiry.
A good website answers your customers' questions before they call. We plan structure and content together with you and develop design and technology on that basis.
- Structure and copy that lead from the search to the enquiry
- Short loading times on smartphones
- Accessible, with WCAG 2.1 AA as the target
- Content you can maintain yourself
Action plan
This is what your plan looks like.
After the assessment you receive a list of concrete tasks. Each task shows how much effort it takes and what effect we expect. You decide on the order.
- Task by task, in plain language
- Effort and expected effect at a glance
- A status you can check at any time
Action planSample
| Task | Effort | Effect | Status |
|---|---|---|---|
| Improve the loading time of the homepage | done | ||
| Add answers to customer questions on service pages | in progress | ||
| Complete the Google Business Profile | in progress | ||
| Add structured data | planned | ||
| Create llms.txt and allow AI crawlers | planned | ||
| Standardise directory listings | planned |
Sample display. Your plan depends on your website, your competitors and your goal.
Self-test · 1 minute
How visible is your company today?
Five short questions. At the end you see where you stand and where a closer look is worthwhile.
The self-test does not replace an analysis. Your answers stay in your browser.
Question 1 of 5
Which dental practice in Kiel is good for anxious patients?
The AI assistant's answer
- 1
- 2Your practiceA competitor's practiceis mentionedYou are missing
- 3
your-website.comReview portalDirectory
Illustration with a sample question. Switch to see the difference.
AI visibility
The core of our work: being named in AI answers.
Language models answer questions from sources they trust. We check whether and how your company appears there, and improve the foundations.
- Assessment: Which AI mentions you for which questions, and who does it mention instead?
- Content: Pages that answer your customers' questions directly and verifiably.
- Technology: structured data, llms.txt and open access for AI crawlers.
Process
From the first enquiry to the regular report.
At every step you know what happens next and who is responsible.
Send enquiry
Fill in the form, send an email or message us on WhatsApp. Your website and your goal are enough to start.
Receive an assessment
We look at your website, competitors and search demand and get back to you with an initial assessment.
Review the proposal
You receive a proposal with scope of work, timeline and responsibilities.
Implementation and report
We implement and report regularly on what has been done and what it achieved.
Principles
Six principles that apply to every project.
Whether you book a single service or everything from one source.
Assess first, then recommend
Every recommendation is based on an assessment of your website and your competitors.
No bought links
We build visibility through content, technology and genuine mentions.
Written scope of work
Before we start, it is clear what we do, what it costs and who is responsible.
Reports you can understand
You read what has been done, what has changed and what comes next.
Your accounts stay yours
Website, Search Console and ad accounts run in your company's name.
Fast and accessible
We build pages that load quickly on smartphones and are easy to use.
From practice
A project in detail.
This is how we document projects: starting point, measures and result at a glance.
- Industry
- Dental practice
- The situation
- New practice, barely visible on Google and in AI answers.
- Period
- 6 months
- Measures
- New website, local SEO, service pages, structured data
- Result
- More appointment requests via the website, mentioned in local AI queries
- Status
- Sample project
Locations & industries
For companies in the North and beyond.
Dedicated pages with fitting examples and answers are being created for these cities and industries.
Support by video, phone and on site by arrangement.
Reviews
What clients say.
Reviews appear here with name, date and source.
Sample display – will be replaced by real, approved reviews before launch.
Owner of a dental practice
At last we understand what happens with our budget. The monthly report is short, clear and shows what has changed.
Managing director of a trades business
Before the contract there was a plan on the table: what gets done, in which order and why. That is exactly how it was carried out.
Head of marketing in mechanical engineering
We are now mentioned in AI answers too. But what mattered more to us was that someone is reachable when we have questions.
Max MustermannProject lead · your contact
Your contact
One contact who knows your project.
You speak to the person who works on your project. Questions, approvals and reports go through one contact.
- 1dedicated contact for your project
- 24 htypical response time on working days
- 3channels: form, email, WhatsApp
FAQ
What companies want to know beforehand.
Short answers to the questions asked most often before working together.
Your question is not listed?
Write to us briefly about what you need.
Ask via WhatsAppWhat does working together cost?
The costs depend mainly on the size of your website, the competition and your goal. After the initial assessment you receive a written proposal with a fixed scope of work.
How quickly do results show?
That depends on the starting point and the competition. Technical improvements often take effect within a few weeks, new content usually needs several months. We tell you in advance how we measure progress.
What is the difference between SEO and GEO?
SEO improves your position in the search results. GEO makes sure AI assistants mention your company in their answers. Both build on the same foundations: clear content, sound technology and reliable sources.
Do you also work with our existing website?
Yes. We first check what can be improved on the existing website. We only recommend a relaunch if there is a good reason for it.
Who is our contact?
A dedicated person from our team. You can reach them by email, WhatsApp or by phone by arrangement, and they report to you regularly on progress.
Contact
Tell us about your project.
A few sentences are enough. We will get back to you with an initial assessment and a suggestion for the next steps.
- You write to usForm, email or WhatsApp.
- We look at your websiteWebsite, competitors and search demand.
- You receive an assessmentUsually within one working day.
- Emailhallo@nordkernwerk.de
- CallbackBy arrangement · Mon–Fri 9am–5pm
- WhatsAppMessage us on WhatsApp
Send enquiry
You will receive a personal reply, not an automated quote.